capstone consultancy franchising and licensing benefits

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Franchising and Licensing

Did you know that franchising your brand minimizes the risks of financial losses when bringing your brand overseas?

So, what exactly is franchising?

In short, franchising is a business arrangement where a franchisor (owner) grants the right to operate a business to another party (often known as a master franchise partner or franchisee if for a single unit).  

This arrangement allows the franchisor to share his operating methods, trade name, intellectual properties (IP), trade secret, etc, for a franchise fee and monthly royalties. 

Popularized by American QSR brands like Starbucks, Subway, and McDonald’s, franchising has helped these brands expand their presence out of America without taking on financial risks.

Of course, other risks are involved, like getting the right partners to represent your brand. This can be managed with proper due diligence to find the right partners. 

You can learn more about the fascinating world of franchising and licensing for your business here.

If you want to explore more with franchising, you may contact us.

Partners and Clients

Some of our partners and clients

Franchising Or Licensing

If you decide to explore franchsing or licensing overseas for your brand, we are delighted to talk to you.

Please check out all our services to support your overseas plans.

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